OUR GOAL: TO STAND OUT AMONGST THE CROWD
We’re bringing back the days when people would be as excited to see what Mick Jagger was going to wear on stage as they were about hearing their favorite song. The blend of fashion and music had been neglected by the publishing world. We set out to provide an insight into the latest fashion trends and interviews with iconic figures in the fashion and entertainment industry with editorials shot and styled by industry professionals on the brink of international success. COLLABORATING PARTNERS: GUCCI, MARC JACOBS, SAINT LAURENT, ALEXANDER MCQUEEN, DIOR, BALMAIN, DIESEL, CALVIN KLEIN, HUGO BOSS, LEVI’S, DSQUARED2, HAIDER ACKERMANN, ROBERTO CAVALLI, PAUL SMITH MAISON MARGIELA, DOC MARTENS, RALPH LAUREN, DOLCE & GABANNA VIVIENNE WESTWOOD, PRADA, DRIES VAN NOTEN.